Plexineon Lights Up Topshop
Custom fixtures create cool vibe at new U.S. flagship store
The grand opening of the new Topshop store on Fifth Avenue in New York made a big splash, attracting the likes of Beyonce and other A-listers to the brand’s first flagship in the U.S. — a 40,000-square-foot space that is only second in size to the British fashion retailer’s Oxford Street, London, store.
“It’s a very cool, contemporary brand, so of course we wanted the lighting to reinforce that fashion-forward sense,” says Kyllene A. Jones, President of Lighting Design Alliance, which designed the lighting for the new store.
LDA had previously used iLight’s Plexineon product series at five other Topshop locations, as well as on other projects. With so many previous successes, the LDA team didn’t hesitate to use the fixtures as key elements in a flagship along one of the most famed retail streets in the world.
“With iLight, we knew we could do an array of custom mountings, from surface mounted to recessed.”
– Kyllene A. Jones, President, Lighting Design Alliance
The Design Challenge
At Topshop on Fifth Avenue, LDA saw an opportunity to use Plexineon in many different ways throughout the ample space. The challenge was to maintain continuity, while creating a stage-like setting for each of Topshop’s product lines.
“With iLight, we knew we could do an array of custom mountings, from surface mounted to recessed,” Jones says. Moreover, she could create seamless lines of light with Plexineon. “We worked with the design team to create lines of light to define the different areas, with no segments, shadows or socket lines.”
Color temperature also was key. “We needed cool temperatures to contrast with the warmer ambient lighting, to attract the eye as feature lighting or signage,” Jones says.
Finally, there was the demanding construction schedule. Having worked closely with iLight before, LDA had confidence the iLight team could deliver on time.
The Plexineon Advantage
Specifying Plexineon enabled LDA to achieve exactly what they hoped within the high-profile space, where stripes of Plexineon line the storefront; stretch across ceilings like fashion runways; and create a sense of excitement around the escalator. “We also did an application where the fixtures are suspended or pendant-mounted, creating a floating grid,” Jones says.
In the end, “Plexineon achieved the look we wanted — both theatrical and cool.”
Just as important, the red carpet was rolled out on time. “Even with all the custom work and a lot of direct consultation, iLight came through.”
Topshop Retail Flagship
New York, NY
Direct and Indirect Views
Arcadia Group LImited
Lighting Design Alliance
Plexineon White 2X 2800K, 4500K
2,862 LF (872 m)
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