Topshop Fifth Avenue, New York City

Sleek lines of Plexineon reinforce the fashion-forward sense at the new Topshop flagship store on Fifth Avenue in New York.

Sleek lines of Plexineon reinforce the fashion-forward sense at the new Topshop flagship store on Fifth Avenue in New York.

Top Shop Fifth Avenue – High resolution download
Top Shop Fifth Avenue – Low resolution download

Plexineon is employed many ways throughout the space. This floating grid pattern configuration helps define space within the space.

Plexineon is employed many ways throughout the space. This floating grid pattern configuration helps define space within the space.

Top Shop Fifth Avenue – High resolution download
Top Shop Fifth Avenue – Low resolution download

Plexineon’s unique design assures no visible segments, shadows or socket lines.

Plexineon’s unique design assures no visible segments, shadows or socket lines.

Top Shop Fifth Avenue – High resolution download
Top Shop Fifth Avenue – Low resolution download

Plexineon Lights Up Topshop 

Custom fixtures create cool vibe at new U.S. flagship store

The grand opening of the new Topshop store on Fifth Avenue in New York made a big splash, attracting the likes of Beyonce and other A-listers to the brand’s first flagship in the U.S. — a 40,000-square-foot space that is only second in size to the British fashion retailer’s Oxford Street, London, store.

“It’s a very cool, contemporary brand, so of course we wanted the lighting to reinforce that fashion-forward sense,” says Kyllene A. Jones, President of Lighting Design Alliance, which designed the lighting for the new store.

LDA had previously used iLight’s Plexineon product series at five other Topshop locations, as well as on other projects. With so many previous successes, the LDA team didn’t hesitate to use the fixtures as key elements in a flagship along one of the most famed retail streets in the world.

“With iLight, we knew we could do an array of custom mountings, from surface mounted to recessed.”
– Kyllene A. Jones, President, Lighting Design Alliance

The Design Challenge

At Topshop on Fifth Avenue, LDA saw an opportunity to use Plexineon in many different ways throughout the ample space. The challenge was to maintain continuity, while creating a stage-like setting for each of Topshop’s product lines.

“With iLight, we knew we could do an array of custom mountings, from surface mounted to recessed,” Jones says. Moreover, she could create seamless lines of light with Plexineon. “We worked with the design team to create lines of light to define the different areas, with no segments, shadows or socket lines.”

Color temperature also was key. “We needed cool temperatures to contrast with the warmer ambient lighting, to attract the eye as feature lighting or signage,” Jones says.

Finally, there was the demanding construction schedule. Having worked closely with iLight before, LDA had confidence the iLight team could deliver on time.

The Plexineon Advantage

Specifying Plexineon enabled LDA to achieve exactly what they hoped within the high-profile space, where stripes of Plexineon line the storefront; stretch across ceilings like fashion runways; and create a sense of excitement around the escalator. “We also did an application where the fixtures are suspended or pendant-mounted, creating a floating grid,” Jones says.

In the end, “Plexineon achieved the look we wanted — both theatrical and cool.”

Just as important, the red carpet was rolled out on time. “Even with all the custom work and a lot of direct consultation, iLight came through.”

Using Plexineon in cool temperatures created contrast with the warmer ambient lighting, to attract the eye as feature lighting or signage.

Using Plexineon in cool temperatures created contrast with the warmer ambient lighting, to attract the eye as feature lighting or signage.

Top Shop Fifth Avenue – High resolution download
Top Shop Fifth Avenue – Low resolution download

Stripes of Plexineon stretch across the ceilings like fashion runways — a theatrical look that serves as a stage for Topshop’s product lines.

Stripes of Plexineon stretch across the ceilings like fashion runways — a theatrical look that serves as a stage for Topshop’s product lines.

Top Shop Fifth Avenue – High resolution download
Top Shop Fifth Avenue – Low resolution download

Project Details

PROJECT
Topshop Retail Flagship

SITE
New York, NY

LOCATION
Interior Application

PRODUCT USE
Direct and Indirect Views

CLIENT
Arcadia Group LImited
www.arcadiagroup.co.uk

ARCHITECT
Gensler
www.gensler.com

LIGHTING DESIGN
Lighting Design Alliance
www.lightingdesignalliance.com

PRODUCT
Plexineon White 2X 2800K, 4500K

LENGTH
2,862 LF (872 m)

Case Study PDF Download

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